Quality and Materials

Our brand originated from pure passion for beautiful basics of honest and high quality. We love simple design with a perfect fit and you can find that in our collection. 

We use high quality materials like cotton from the Better Cotton Initiative and  Lyocell (Tencel®) due to the fact that Lyocell is one of the most sustainable materials and is also 100% biodegradable.
Biodegradable

Biodegradable

Lyocell and Modal fibers help to maintain the environmental balance by being integrated into nature´s cycle. The fibers originate from the renewable raw material wood, created by photosynthesis. The certified biobased fibers are manufactured using an environmentally responsible production process. The fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.
Organic cotton

Organic cotton

Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved..
Fair production

Fair production

The production of clothing is still today a demanding craft, in which only a few steps can be done by machines. The rest is and remains manual work. Numerous people are involved in each individual product. Every single person who works in this chain is important. This work must be protected and fairly paid. Unfortunately it's still standard for many companies to finish their clothing in inhumane conditions. It's time to take responsibility.
Lyocell

Lyocell

Because lyocell is made from eucalyptus trees that don't need much water, any pesticides, or even healthy soil, it's an environmentally friendly material. It also takes less water to produce than cotton and 99% of the chemicals used in the processing can be recovered and recycled.
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Cotton

Cotton

The cotton we use comes from the Better Cotton Initiative. The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
Vegan

Vegan

Vegan fashion simply means: clothing, shoes, bags and other accessories that were made without using and harming animals. To be more specific: fashion items that do not contain any animal materials and for which no animal by-products were used during the entire production process.
Sustainable

Sustainable

Because lyocell is made from eucalyptus trees that don't need much water, any pesticides, or even healthy soil, it's an environmentally friendly material. It also takes less water to produce than cotton and 99% of the chemicals used in the processing can be recovered and recycled.
Recycle

Recycle

Our packaging is recycled and can be recycled. We will be offering our customers the option to recycle with us and this way giving the worn items a second life. The recycled materials will then be turned into rags, isolation or even bags. We are waiting for the day that we can turn old cotton into new but this option is not yet available.

More on Lyocell

Lyocell is a manufacturing process of rayon which is much more eco-friendly than its relatives modal and viscose. Lyocell is made in a closed-loop system that recycles almost all of the chemicals used. “Lyocell” is the generic name of the manufacturing process and fiber. Lyocell is made from eucalyptus from PEFC certified forests. Eucalyptus trees grow quickly without the use of pesticides, fertilizers or irrigation. Just like rayon and viscose, lyocell is 100% biodegradable. A short summary of lyocell.
Lyocell fibers are smooth, elastic and are very resistant to wrinkles. 
Lyocell is said to be anti-bacterial because of its moisture management property. 
Lyocell material has a very smooth, soft surface that drapes beautifully. In terms of the way it feels it is soft, breathable, lightweight and comfortable. 
The wicking abilities of Lyocell materials keep the skin dry and the smooth fiber surface feels soft and supple against the skin. This makes lyocell fabrics great for sensitive skin. 
Lyocell fabric has controllable fibrillation (the very fine fibrils or hairs found on the external surface of fiber strands) this means it can be arranged in various ways from a silky smooth finish to a suede-like softness.

The quality of our cotton is Long Staple American Yarn, so what does this mean?

Because the longer the cotton fiber, the stronger, softer, and more durable the resulting fabric. Fabrics made of long-staple cottons fray less, pill less, wrinkle less, and even fade less than fabrics made with their short-staple counterparts.

Combed Cotton.

Combed cotton is softer and of a higher quality than other cottons. First the cotton is carefully harvested and cleaned and then it is carded and combed. Carding separates the individual cotton fibres and runs them in the same direction, by passing them between moving surfaces. The cotton is then combed using fine, combing brushes which pull out the shorter fibres and impurities. The remaining cotton fibres are the longest and straightest ones, and once woven, produce a much smoother and higher quality fabric.

Pre-shrunk.

What does it mean when a garment has been pre-shrunk? It means that the fabric undergoes a controlled process during manufacturing whereby the fabric is preshrunk and then made into a garment to thwart further shrinkage once in use. This doesn't mean that it wont shrink but we reduce the shrinkage to +-3% instead of a possible 10% which can be a full size.




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